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Air
Discover the game-changing partnership between a then undiscovered Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and culture with the Air Jordan brand.
2023 · Directed by Ben Affleck · 112 min · Drama · History · Screenplay in the scene database · 18 frames
Tagline
Some icons are meant to fly.
Plot
In 1984, Oregon-based Nike, Inc. is on the verge of shutting its basketball shoe division down due to low sales. In response to this, Marketing VP Rob Strasser, along with co-founder and CEO Phil Knight, task Nike's basketball talent scout Sonny Vaccaro to come up with a new spokesperson for Nike basketball shoes.
While considering the basketball players chosen in the 1984 NBA draft, Nike's executives think third pick Michael Jordan is off limits, being both a fan of Adidas and too expensive for the basketball division's meager budget. However, once Vaccaro watches Jordan's highlights in conjunction with an Arthur Ashe commercial for his Head rackets, Vaccaro becomes convinced that Nike should pursue who he considers a generational talent, with both brand and athlete building off each other.
Following dinner with his friend George Raveling, who coached Jordan in the Olympic tournament, and asking for his support in courting the star, Vaccaro travels to Wilmington, North Carolina, where he convinces Michael's mother Deloris that Nike would give Jordan all the attention that he would not receive from his preferred brands Adidas and Converse.
Plot summary from Wikipedia, CC BY-SA.
Crew
- Written by: Alex Convery
- Cinematography: Robert Richardson
- Edited by: William Goldenberg
- Production design: François Audouy
- Produced by: Ben Affleck, Matt Damon, Jeff Robinov, Jason Michael Berman
Cast
- Matt Damon as Sonny Vaccaro
- Jason Bateman as Rob Strasser
- Ben Affleck as Phil Knight
- Chris Messina as David Falk
- Viola Davis as Deloris Jordan
- Julius Tennon as James Jordan
- Damian Young as Michael Jordan
- Chris Tucker as Howard White
- Matthew Maher as Peter Moore
- Gustaf Skarsgård as Horst Dassler
Production
- Country: United States of America, Hong Kong
- Language: English
- Studios: Amazon Studios, Skydance Sports, Mandalay Pictures, Artists Equity
- Budget: $80,000,000
- Box office: $90,100,000
- Themes: sports, based on true story, basketball, shoe, national basketball association (nba), duringcreditsstinger, 1980s
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On this film
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