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FilmSkool — a free film school

How I Film AND Edit a Coffee Commercial!

Daniel Schiffer films and edits a coffee commercial end to end, showing how the shooting choices were made with the edit already in mind.

Daniel Schiffer · 8 min · Intermediate · EDT · Editing · 2021

What you take away

Shoot your transitions deliberately on set — the slickest product edits are planned, not found.

Watch it

Filed under

Oscar winners for editing

Books on editing

Kit for this lesson

Rosco Cinegel filter pack — CTB, CTO, diffusion — the colours a set runs on
Aputure MT Pro — A pocket pixel tube
Aputure F10 Barndoors — Cuts the spill off a Fresnel — the cheapest control there is
Aputure MC Pro — Pocket RGBWW — an eye light that fits in a pocket
Meike 25/35/50/75mm T2.1 cine prime set — Four matched primes under what one costs elsewhere
SIRUI Nightwalker T1.2 cine prime set — Three fast Super 35 primes for the price of one lens

More Editing

Edgar Wright - How to Do Visual Comedy — Every Frame a Painting · 7m · Intermediate
Jackie Chan - How to Do Action Comedy — Every Frame a Painting · 7m · Intermediate
DUNKIRK: Editing the Suspense Snowball — This Guy Edits · 16m · Intermediate
The Spielberg Oner — Every Frame a Painting · 5m · Intermediate
The Book Every Editor Has to Read — Walter Murch and In the Blink of an Eye — StudioBinder · 15m · Intermediate
The Visual Comedy of ISLE OF DOGS | Criterion x Every Frame a Painting — CRITERION and Every Frame a Painting · 11m · Advanced
Elliptical Editing in Vagabond - Film Art video essay — CRITERION · 4m · Advanced
Pacing in Film Editing: Techniques Every High-End Editor Must Know — Inside The Edit · 13m · Intermediate
Post Production Sound for Film — How to Make Your Movie Sound Great — StudioBinder · 25m · Intermediate
Editor Joseph Krings Breaks Down a Scene from Captain Fantastic — Metrograph · 18m · Advanced
Parasite's Perfect Montage — Nerdwriter1 · 8m · Advanced
Andor - One Way Out Editor In-Depth Scene Break Down — Jonny Elwyn · 43m · Advanced

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