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FilmSkool — a free film school

How I Film AND Edit a Coffee Commercial!

Daniel Schiffer films and edits a coffee commercial end to end, showing how the shooting choices were made with the edit already in mind.

Daniel Schiffer · 8 min · Intermediate · EDT · Editing · 2021

What you take away

Shoot your transitions deliberately on set — the slickest product edits are planned, not found.

Watch it

Filed under

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