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How PRO Video EDITORS Cut COMMERCIALS (BREAKDOWN)

Austen Menges breaks down how a professional editor structures a commercial cut, including pacing decisions built around a fixed runtime.

Austen Menges · 7 min · Intermediate · EDT · Editing · 2025

What you take away

Cut your commercial to time first, then polish — do not polish a cut that is still too long.

Watch it

Filed under

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