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Why Movie Distributors No Longer Do Marketing - Jeff Deverett
Jeff Deverett breaks down the shift that left marketing responsibility on the filmmaker's plate even after signing a distribution deal. A clear-eyed explanation of why good films still vanish without an audience.
Film Courage · 12 min · Advanced · BIZ · Film Business · 2020
What you take away
- Assume you will have to market the film yourself, even after it's picked up — plan and budget for that from the start.
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