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The Secret Sauce to Selling Commercial Pitches w/ Oren Kaplan

Commercial director Oren Kaplan talks with Tyler W. Small about what separates pitches that win jobs from ones that do not, drawing on real client work.

Tyler W. Small · 10 min · Advanced · PRD · Producing · 2025

What you take away

Sell the client's problem back to them clearly before you sell your solution to it.

Watch it

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