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How to Shoot a Narrative Commercial - Cinematography Breakdown

Tenfold Production breaks down how they planned and shot a narrative commercial: concept, shot design, lighting and camera choices.

Tenfold Production · 23 min · Intermediate · CIN · Cinematography · 2024

What you take away

A commercial is a short film with a product as the payoff.

Watch it

Filed under

Oscar winners for cinematography

Books on cinematography

Kit for this lesson

Rosco Cinegel filter pack — CTB, CTO, diffusion — the colours a set runs on
Aputure MT Pro — A pocket pixel tube
Aputure F10 Barndoors — Cuts the spill off a Fresnel — the cheapest control there is
Aputure MC Pro — Pocket RGBWW — an eye light that fits in a pocket
Meike 25/35/50/75mm T2.1 cine prime set — Four matched primes under what one costs elsewhere
SIRUI Nightwalker T1.2 cine prime set — Three fast Super 35 primes for the price of one lens

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Mother (2009) - The Telephoto Profile Shot — Every Frame a Painting · 4m · Advanced
How Cinematographers Set Their Exposure — In Depth Cine · 13m · Intermediate
Making THE ROYAL TENENBAUMS (with Wes Anderson & Robert Yeoman) — Cinematographers on cinematography · 27m · Advanced
Cinematic Film Composition — Roger Deakins on Blocking, Staging & Composition in Cinematography — StudioBinder · 7m · Intermediate
Depth of field | Virtual Cameras | Computer animation | Khan Academy — Khan Academy Labs · 3m · Intermediate
Roger Deakins on "Learning to Light" — Cinematography Techniques Ep. 1 — StudioBinder · 9m · Intermediate
Shooting “Moonrise Kingdom" (with Wes Anderson & Robert Yeoman) — Cinematographers on cinematography · 17m · Advanced
Ultimate Guide to Camera Lenses — Every Type of Camera Lens Explained [Shot List Ep. 7] — StudioBinder · 20m · Beginner
Depth of Field Explained: Ultimate Guide to Camera Focus [Shot List Ep. 4] — StudioBinder · 15m · Beginner

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