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FilmSkool — a free film school

How we shot this McDonald's Spec Commercial - Cinematography Breakdown

Tenfold Production breaks down the camera and lighting choices behind a self-funded spec commercial for McDonald's, made to demonstrate commercial-level production value on a reel.

Tenfold Production · 23 min · Intermediate · CIN · Cinematography · 2024

What you take away

Shoot a spec commercial for a brand you know well — the brief is easier to invent.

Watch it

Filed under

Oscar winners for cinematography

Books on cinematography

Kit for this lesson

Aputure MT Pro — A pocket pixel tube
Aputure F10 Barndoors — Cuts the spill off a Fresnel — the cheapest control there is
Aputure MC Pro — Pocket RGBWW — an eye light that fits in a pocket
Aputure Light Dome Mini III — The Dome for small rooms and small fixtures
Samyang XEEN CF 24mm T1.5 — Carbon-fibre cine prime, full-frame coverage
Vazen 40mm T2 1.8x — The strongest squeeze made for Micro Four Thirds

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Making THE ROYAL TENENBAUMS (with Wes Anderson & Robert Yeoman) — Cinematographers on cinematography · 27m · Advanced
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Roger Deakins on "Learning to Light" — Cinematography Techniques Ep. 1 — StudioBinder · 9m · Intermediate
Shooting “Moonrise Kingdom" (with Wes Anderson & Robert Yeoman) — Cinematographers on cinematography · 17m · Advanced
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