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How we shot this McDonald's Spec Commercial - Cinematography Breakdown

Tenfold Production breaks down the camera and lighting choices behind a self-funded spec commercial for McDonald's, made to demonstrate commercial-level production value on a reel.

Tenfold Production · 23 min · Intermediate · CIN · Cinematography · 2024

What you take away

Shoot a spec commercial for a brand you know well — the brief is easier to invent.

Watch it

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