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FilmSkool — a free film school

1984 (1984)

Name: 1984
Director: Ridley Scott
Genre: advertising
Duration: 1 min
Rating: 7.9

Directed by Ridley Scott.

Directed by Ridley Scott · Shot by Adrian Biddle · 1 min

How it was made

Ridley Scott, then a year and a half removed from Blade Runner, was hired by agency producer Richard O'Neill to direct the spot; Scott said he accepted brutal budget constraints, putting the total cost below $250,000, against contemporary press estimates that ran as high as $900,000.
Actors in the commercial were paid $25 a day, and Scott cast local skinheads to play the pale, shaven-headed "drone" workers filling the auditorium.
The commercial was shot in England; after Apple's board of directors hated it at a December 1983 screening, CEO John Sculley got cold feet and asked the agency to sell off the ad's two booked Super Bowl slots.
Steve Wozniak was prepared to personally cover half the cost of the remaining Super Bowl airtime if Steve Jobs paid the other half, though this proved unnecessary once the agency could not resell the second thirty-second slot.

Behind the scenes

THE KARATE KID Behind The Scenes (1984) — JoBlo Behind-the-Scenes + Bloopers · 11 min
Splash (1984) | Behind the Scenes — DVDXtras · 52 min
Behind the Scenes of Spitting Image (1984) — Frontline by ITN · 5 min
Behind the Scenes: Beverly Hills Cop (Brest, 1984) with Eddie Murphy and Judge Reinhold — Serious Feather · 26 min
Behind The Scenes of Streets of Fire (1984) — FilMagicians · 8 min

Elsewhere

More by Ridley Scott

Boy and Bicycle — 1965
The Bike Ride — 1973
The Duellists — 1977
Alien — 1979
Film Excerpt: Opening Hades Sequence + Behind The Scenes Footage / Explainer Of Filming Blade Runner Landscape — 1982
Film Excerpt: Blade Runner Spinners — 1982
Blade Runner — 1982
Legend — 1985
Someone to Watch Over Me — 1988
Black Rain — 1989
Thelma & Louise — 1991
1492 – Conquest of Paradise — 1992
White Squall — 1996
G.I. Jane — 1997
Gladiator — 2000
Black Hawk Down — 2001
Hannibal — 2001
Matchstick Men — 2003
All the Invisible Children — 2005
Kingdom of Heaven — 2005
A Good Year — 2006
American Gangster — 2007
Body of Lies — 2008
Robin Hood — 2010
Prometheus — 2012
The Counselor — 2013
Exodus: Gods and Kings — 2014
The Martian — 2015
Alien: Covenant — 2017
All the Money in the World — 2017

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