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FilmSkool — a free film school

Make an Ad That Sells

Everything else in this school teaches you to make a thing you chose. This teaches you to make the thing somebody else specified, to their deadline, with their notes on it.

Intermediate · 8 modules · 28 lessons · 7h 36m

1. Win the brief

Master Commercial Filmmaking: Writing A $375,000 Pitch Winning Treatment — Scott Peters · 24m · Advanced
How to Produce Commercials for TV: Pre-Production Masterclass — Nicole Shapiro · 16m · Advanced
#107: 6 Ways To Streamline Your Revisions Process (So You Don’t Piss Off Your Clients Or Ruin Your Profit) — 6 Figure Creative · 52m · Intermediate

2. Write the treatment

The Secret Sauce to Selling Commercial Pitches w/ Oren Kaplan — Tyler W. Small · 10m · Advanced
Director's Treatment: The Ultimate Guide to A Winning Pitch — Nur Niaz · 11m · Intermediate
EVERY STEP of Commercial FILMMAKING Explained: in 10min — Mark Bone · 11m · Beginner
How I pitch brand films (real client deck) — Danny Gevirtz · 10m · Intermediate

3. Board it and sell it

Shooting A TV Commercial | Filmmaking Breakdown (Step-By-Step) — RoyalZProduction · 13m · Beginner
SHOOT BETTER COMMERCIALS & ADS with these 5 TIPS — Content Creators · 17m · Beginner
How to film a TV Commercial || Production Breakdown - Behind the Scenes — House of Groms · 12m · Beginner

4. Light the hero

Product Photography for the Future with Karl Taylor | B&H Event Space — B&H Photo Video Pro Audio · 47m · Advanced
Laws of Light: How to Light Glass — The Slanted Lens · 6m · Intermediate
Master Bottle Lighting: High-Key vs Low-Key Product Photography for Photographers — Professional Photographers of America (PPA) · 33m · Advanced
The EASIEST Trick in Product Photography — Peter McKinnon · 5m · Beginner

5. Shoot the spot

How to Shoot a Narrative Commercial - Cinematography Breakdown — Tenfold Production · 23m · Intermediate
How to Shoot Specialty Shots for Commercials - Cinematography Breakdown — Tenfold Production · 22m · Advanced
How we shot this McDonald's Spec Commercial - Cinematography Breakdown — Tenfold Production · 23m · Intermediate
I tried filming a product commercial with my iPhone — Daniel Schiffer · 9m · Intermediate

6. Cut to length

How I Film AND Edit a Coffee Commercial! — Daniel Schiffer · 8m · Intermediate
How to Edit a Commercial Video – Full Workflow Breakdown (UNIQLO Case Study) — Vincent Color Film · 7m · Intermediate
How I EDIT an Apple Product Commercial in DaVinci Resolve 18 — Joris Hermans · 9m · Intermediate
How I Edit Client/Commercial Videos! (UFC Videography.) — David Hammond · 14m · Intermediate

7. Grade to the brand

Learn the MOST Employable Look as a Colorist — Waqas Qazi · 24m · Advanced
How We Color Grade Our Commercials (It's Simpler Than You Think) — Tenfold Production · 19m · Intermediate
3 Proven Commercial Looks That Make Projects Look Expensive — Frenchie Color Grading · 10m · Intermediate

8. Notes, revisions, delivery

This SIMPLE Method Will Reduce Your Client's Revision by 50% — FlashFilm Academy · 6m · Intermediate
How to deal with client revisions — Scott McKenna · 8m · Intermediate
How to make post production easy for your video production clients. — bentzz · 7m · Intermediate

Other courses

This is the plain index, shown because JavaScript is off. Every lesson here is a free video published by the channel credited on it and plays through that channel's own embed — FilmSkool hosts nothing.